A website for what you make, with the pieces up front
Your account already has the pieces, the process and the prices you have quoted a hundred times. An AI reads it and writes the shop around them: a catalogue with what each thing is made of, custom orders, shipping and the markets you sell at. There is no cart in it. The buy button goes to Etsy, to your store, to a WhatsApp message or to a payment link, which is where the sale already happens.
Handmade makers: what your site is made of
The catalogue, from your own posts
Every piece the account shows becomes a listing: the photograph, the description in your words, and the price when a caption gave one. No price is guessed, and a sold piece can stay on the page as proof of what you make.
A buy button that goes where you already sell
An Etsy listing, your Shopify store, a WhatsApp order, a payment link: each piece points at the place that takes the money. Nothing passes through us, so nothing is taken out of a sale.
Materials, sizes and care
Stoneware or porcelain, sterling or plated, the dimensions, whether it survives a dishwasher: the questions that come before every purchase, written once instead of typed into every message.
Custom orders, and how long they take
A commissions section that says what you take on, what it starts at, how long the queue is and what you need from the buyer, with the request going to your form or your WhatsApp.
Shipping, returns and the market dates
Where you ship and what it costs, what happens if something arrives broken, and the fairs, stockists and studio days where the work can be seen in person.
Why a link in the bio is not enough
- Instagram and Facebook Shops now send buyers to the seller’s own website to finish a purchase, so the link in your bio has to lead somewhere that looks like a shop.
- Materials, sizes, shipping times and what a custom piece costs get answered once on a page, instead of in a message before every single sale.
- There is no cart here and we will not pretend otherwise: the site is the catalogue, and the buy button goes to Etsy, your own store, WhatsApp or a payment link.
Questions
- Do I need a website if I sell on Instagram?
- More than you used to. Since June 2025 Instagram and Facebook Shops finish the purchase on the seller’s own site rather than in the app, so the link in your bio is the shop front now. A page that lists what you make, what it is made of and what it costs does that job. A profile does not.
- Can people pay on the site?
- No. There is no cart and no checkout here, and that is better said out loud than buried. Each piece links out to wherever you take the money: an Etsy or Shopify listing, a WhatsApp message with the piece already in it, or a payment link. If you want a checkout of your own, a store platform is the right tool for it, and this site can be the front that points at yours.
- How much does a handmade shop website cost?
- Free to build and publish, at yourname.instatoweb.com, with a small Made with badge: fifteen chat edits and one change of look a month, and ten photo uploads. Pro is $9 a month for your own domain, no badge and unlimited edits.
- How do I sell handmade jewelry from Instagram?
- Keep posting the work, then give the post somewhere to land: a page with the piece, the metal, the stone, the size, the price and a link that takes the order. One thing to keep in mind is that the FTC’s Jewelry Guides give words like sterling, solid gold and karat a specific meaning, so the site says only what your own captions claim, and you can correct any word of it in the chat.
- I make things for babies and small children. Anything extra?
- The site can carry the materials, the sizes and your washing instructions. What it cannot do is the paperwork: under CPSC rules a children’s product needs a children’s product certificate and a tracking label on the item itself. That part lives with you and your testing lab, not with the website.
- How should I handle shipping and returns?
- Write what you actually do and keep it on the page. If you state a shipping time, the FTC’s Mail Order Rule holds you to it, and to thirty days when you state none, so put up a window you can keep in December too and change it in the chat when the queue grows.