A website for your clinic, written from the account you keep
Your account already shows the clinic, the team and the work. An AI reads the public profile and the last twelve posts and writes the site around them: what you treat, who you are, where you practise and how a patient reaches you. Nothing is public until you publish it, and every change you make in the chat is a version you can undo.
Doctors and clinics: what your site is made of
What you treat, in your own words
The conditions, the procedures and the patients your account already talks about become the services section. What the account does not say, the site does not invent.
The clinicians, with credentials
Names, titles, licence numbers and the boards you actually hold sit where a patient looks for them. Write them once in the chat and they appear on every page.
Insurance, self pay and the first visit
Plans accepted, what a first appointment involves, what it costs if you choose to publish that: shown when your account says it, left out when it does not.
Location, hours, map and a call button
The practice on a map, the hours for each day, and a number that dials on a phone.
A booking link to wherever you already schedule
A patient portal, a scheduling page, the front desk number or WhatsApp. The site is the front door: it runs no schedule and takes no payments.
Why a link in the bio is not enough
- Patients look you up before they call, and what Google shows is a directory listing and reviews you do not control.
- Medical sites are an agency market: thousands to build and a week of email to change one sentence. This one is written in about a minute.
- You already post. This turns what you post into a page that can be linked, searched and read by someone who is not on Instagram.
What a medical site may say
Medical advertising is regulated by the board that licensed you, and the usual website advice ignores it. The rules below are the ones practices get caught by. The chat removes anything you do not want on the page.
- Patient photos and testimonials are marketing under HIPAA. Using them needs a written HIPAA marketing authorization from the patient.
- A patient who agreed to an Instagram post has not agreed to your website: a HIPAA authorization covers what it names, and consent for one does not carry to the other.
- Regulators have fined practices for disclosing patient information in replies to online reviews. Reviews are not content you control, so keep them off the page.
- California Business and Professions Code §651 sets conditions on before and after images, including how they are presented and what has to be disclosed alongside them.
- California Business and Professions Code §651 also restricts the claim "board certified" and which boards may be named in it.
We write from your account and hand you the page before anything is public. Compliance with HIPAA and with your state board is yours to confirm, and nothing here is legal advice.
Questions
- Is this HIPAA compliant?
- The site holds no patient records: it is a public page with your services, your clinicians and how to reach you. What needs care is what goes on it. Patient photos and testimonials are marketing under HIPAA and need a written authorization, and the chat is how you take anything like that off the page before publishing.
- Can patients book appointments on it?
- It links to whatever you use today: a patient portal, a scheduling page, a phone number or WhatsApp. It runs no schedule of its own and takes no payments.
- Can we show before and after photos?
- That is your board’s call, and California Business and Professions Code §651 in particular sets conditions on how such images are presented and what has to be disclosed. The AI only uses photos already on your account, and you can remove any of them in one sentence.
- Can the page say board certified?
- Only where it is accurate for the board you hold: California Business and Professions Code §651 restricts the claim and which boards may be named. The AI writes from what your account says, so read that line and correct it in the chat before publishing.
- Our Instagram is mostly aesthetic results and tips. Is that enough?
- That is the common case, and aesthetics is where medical accounts concentrate. There is plenty to build from, and anything missing is one sentence away, like "add a page for the injectables we offer".
- How much does a doctor or clinic website cost?
- Building and publishing is free on our domain, with a small badge in the footer, fifteen chat edits and one look change a month. Pro is $9 a month for your own domain and no badge. It does not replace a marketing agency: it is for a practice that already posts and wants a page of its own today instead of a project.