insta-site

Turn your Instagraminto a website.

Type your handle. In about a minute an AI reads your account, picks a look and writes your whole site — words, layout, code — from your photos and captions. Then click any part of it and tell the chat what to change.

Any public Instagram. Private until you publish.

Or watch one build:

Generated from @heathceramics

Made from real accounts

Three accounts. Three websites.

Nothing on this page is a mockup. Each frame is the live website the AI wrote for that account — in a look it chose from a catalogue of 149, with the account’s own photographs and its own words, in its own language. Scroll inside one, or open it.

Generated from @kinfolk
@kinfolkBookstore look · Libre Baskerville / Inter · 5 sectionsOpen
Generated from @bangbangnyc
@bangbangnycTattoo Studio look · Bebas Neue / Space Mono · 7 sectionsOpen
Generated from @bluebottle
@bluebottleCoffee Shop look · Playfair Display / DM Sans · 6 sectionsOpen

How it works

Enter a handle. Get a site. Say what to change.

The page you get is a real website, written for you and only you. Every change you ask for becomes a new version of it, which is why every one of them can be undone. Watch one account go the whole way.

  1. Type your handle.

    We read the public profile and the last twelve posts. No login, no password, nothing to connect. The colours are measured from your photographs, the AI reads your bio and captions, picks a look from 149 and finds what you sell — before a line of the page is written.

  2. Your site is written, not assembled.

    The AI writes the whole page in one pass — the words from your captions, the layout from the look it chose, the code that makes it work — and only your photos appear in it. Not a template with your name on it. What you see is the site itself.

  3. Click what you see.

    Click any part of your site to point at it — a headline, a photo, a button, a section. It appears in the chat as the thing you are talking about, so “make this shorter” means exactly this.

  4. Say it.

    Type a sentence in your own language: “shorten the headline”, “swap the top photo”, “make the accent orange”, “add a testimonials section”. The AI edits the page and tells you what it did. Every change is a version; Undo is one click. This one is a recording of a real edit — both frames are real versions of that site.

  5. Change the whole look in one move.

    Not feeling it? Pick another look from the catalogue — 149 of them, light and dark, made for bakeries, studios, gyms, hotels and more — and the AI rewrites your site in it. Your photos and your facts stay; the design changes.

  6. Publish, and keep editing.

    Free sites publish to an address on our domain and carry a small Made-with badge. Pro puts the same site on your own domain and removes the badge. Publishing is a snapshot: visitors see nothing until you publish again.

Writing for @tartinebakery
@tartinebakery
  1. Reading the account
    public profile · 12 posts read
  2. Measuring the photographs
    4 colours measured
  3. Choosing a look
    Bakery · light · 7 products found
  4. Writing the site
    Playfair Display / Inter · hero · about · menu · process · contact

Pricing

Free is the whole thing.

You can build, edit in the chat and publish without paying. Pro exists for people who want their own domain.

Free

  • One site
  • Unlimited edits
  • Unlimited chat edits and look changes
  • Publish to your own address on our domain
  • A small Made-with badge

Pro Coming soon

  • Your own domain
  • No badge
  • More sites
  • Priced when it ships

No waitlist yet — build on Free and move your site when Pro ships.

Questions

Before you type your handle.

Do I need to give you my password?
No. We read what anyone can see on your public profile. There is no login to Instagram and nothing to connect.
What happens to my photos?
Before you publish, the preview lives at a private, unlisted link that expires. When you publish, we keep copies of the photos so your site does not break when Instagram rotates its links.
Can I edit after publishing?
Yes. Publishing takes a snapshot. Edit as much as you like and publish again when it is ready; visitors see the last snapshot until then. Undo steps back through your recent versions.
Which language will my site be in?
The one you write in. The AI reads your bio and captions and writes the whole site in that language — Portuguese, English or Spanish today — and the chat answers you in it too.
What if I don’t like the look it chose?
Pick another. There are 149 looks in the catalogue, light and dark, made for different trades. The AI rewrites your site in the one you choose, keeping your photos and facts.
Does it work for a business that is not on Instagram?
Not yet. The site is written from your photographs and captions, so a public Instagram account with a few posts is the starting point.
Will it make things up about my business?
It is told not to: prices, hours, addresses and services only appear when your captions or bio say so. If something slips through, tell the chat and it is one sentence away from gone.
What is on the free plan?
Everything except your own domain: unlimited chat edits and look changes, and publishing to a free address on our domain with a small Made-with badge.