A website for your practice, quiet enough for the work
Your account already explains how you work, even when it is mostly words on a coloured square. An AI reads the public profile and the last twelve posts and writes the site: who you work with, how sessions run, in person or online, your licence, and how someone reaches you. Nothing is public until you publish it, and every change is a version you can undo.
Therapists: what your site is made of
Who you work with, from your own posts
The concerns, the people you see and the way you describe your approach become the sections, in your words. What the account does not say, the site does not invent.
Your licence, as the state issued it
Titles are protected and licensure is state by state, so the page names the licence you hold and where you hold it. Write it once in the chat and it stays on every page.
In person, online, or both
Where you see people, the states you are licensed in, how a first session works and what it costs to miss one: said once, where someone can read it without having to ask.
When the feed is text, the site is type and colour
Therapy accounts rarely carry a usable photograph. With none to work from, the AI builds the page out of type, colour and space instead, and you can upload a picture of yourself or the room whenever you want one.
Contact where you already answer
An email address, a phone number, your scheduling page or a form you run elsewhere: the site links to it. It books nothing and takes no payments.
Why a link in the bio is not enough
- People read for a long time before they write to a therapist, and an Instagram profile disappears behind a login.
- Your posts are words inside an image, which search engines do not read. On a page, the same words are read and found.
- A referral, a directory listing and an email signature can all point at an address you own.
What a therapy site may say
What may go on the page comes from two places: the board that licensed you, state by state, and your professional code. These are the ones that catch practices. The chat removes anything you do not want published.
- Licensure is state by state, so the page should name the licence you actually hold and the state that granted it.
- The titles are protected by state law: what you may call yourself on the page follows the licence the state issued, not the work you do.
- The APA ethics code, Standard 5.05, bars testimonials from current clients. Whatever a client wrote to you does not belong on the page.
- Many state boards bar client testimonials in their own rules as well, separately from the APA code, so that is a second place to check before you publish.
The page is yours to check before it goes out. What your licence permits is set by your state board, not by us, and nothing here is legal advice.
Questions
- Can I put client testimonials on the site?
- No, and the AI will not write one. The APA ethics code, Standard 5.05, bars testimonials from current clients, and many state boards bar them in their own rules too. If one of your captions quotes someone, a sentence in the chat takes it off the page.
- My Instagram is mostly text posts. Can it still build a site?
- Yes, and that is the usual case in this trade. With no usable photographs, the AI builds the page from type, colour and space, using what your posts actually say. Anything missing is one sentence away: "add a page about online sessions".
- Does it schedule sessions or take payments?
- No. It links to what you already use: your scheduling page, an email address, a phone number or a form you run elsewhere. There is no calendar and no payment here.
- How should the page describe my licence?
- Name the licence and the state that granted it, since titles are protected and licensure is state by state. Write it once in the chat and it appears on every page. Read it again before publishing: the page is your advertising and you answer for it.
- Is anything public before I approve it?
- No. What the AI writes lives on a private link that search engines are told to ignore, and it becomes a real website only when you publish. Every change is a version, and every version can be undone.
- How much does a therapist website cost?
- Building and publishing is free at yourname.instatoweb.com, with a small badge. Pro is $9 a month: your own domain, no badge, unlimited chat edits.